Laced with explosive new gameplay, this pulse-pounding world premiere E3 campaign trailer offers a gripping preview of the enthralling cinematic story in Gears of War 3, as Marcus Fenix and his brothers-in-arms wage a desperate two-front war against the Locust and Lambent menace to save humanity. The spectacular conclusion to one of the most celebrated sagas in video games, Gears of War 3 has already surpassed 1 million pre-orders worldwide, making it the fastest pre-selling Xbox exclusive in the history of the platform. As further testament to the immense anticipation surrounding the game, more than 1 million players participated in the Gears of War 3 multiplayer beta this spring, helping refine and polish the hotly anticipated juggernaut. Developed by acclaimed studio Epic Games, Gears of War 3 launches worldwide on September 20, 2011.